Rickenbacker - Typography

This font 'Rickenbacker' was created in 1932, by Adolph Rickenbacker along with George Beauchamp. The font was designed and created to become the face of the company 'Rickenbacker', that became the worlds first to produce electric guitars, electric basses and other musical accessories. The font itself was created from scratch and did not originate from another, pre-existing text. Its' unique design is now well known throughout the music industry. This font, however all the letters joined together, is still clear and easy to understand, the most part of the text is serif, as the two 'E's are written like this, with 'A' being the exception.